In doing so, you'll help your customers make the right choice and reduce questions on offerings and prices directed at your baristas. Whichever menu board you decide to develop, your coffee shop menu board should offer your customers clarity. Or it can be placed both above the counter and on the front door. Depending on your menu board's size and style, it can be placed on a tri-stand to the side of the coffee bar. For example, it can be placed on a coffee bar in front of a barista and your coffee shop POS-system. The placement of your cafe menu board will depend on your coffee shop's overall design, but it can be located in any number of places. Choose a Coffee Shop Menu Board The Works For You Your coffee shop menu plays a big role in your coffee shop startup from the very beginning. With a small-to-average-sized coffee shop, you might want to stick with a traditional menu board to save on your overall operational costs. ![]() What works for larger international companies and franchisees may not work for the independent coffee shop. However, while this may make sense for larger less-intimate restaurants with hundreds of options to offer, as well as thousands of customers, it may be overkill for your coffee shop. As you may have seen in McDonald's or KFC, the latest trend is digital menu boards, where the images are constantly changing and provide more customer engagement and potentially more sales. ![]() Coffee shop menu boards can come in various styles, sizes, and colors.Ī variety of coffee shop menu boards exist on the market. Optimal placement of your items will generate more sales for your coffee shop.Ī menu board above or behind your coffee bar is common but not necessarily the only placement opportunity. It’s a natural and practical location because the customer sees all the options right in front of them. Items like cookies, desserts, muffins, snack bars, etc., are all within view. Customers who visit McDonald's, Starbucks, or other restaurants and cafes will be familiar with this placement.Īdditionally, with the menu board above and behind the counter, the customer’s eyes will gravitate to other items placed on the counter. Traditionally, many coffee shops place their menu above their counter and behind the coffee bar. Your coffee shop menu board may also serve as the centerpiece of your customer communication plan. These are your drink and food options, the sizes you offer, and the prices of each size, substitute milk options, food, and other specialty items. Your coffee shop menu should be clear, easy to read, and blend into the idea and concept of your coffee shop.Ī menu board doesn't have to be fancy but should have some essential components. ![]() Your coffee shop menu is designed to communicate all the options your customers have to purchase from you. How to Develop Your Coffee Shop Menu BoardĪ well-designed coffee shop menu board can be an effective communication tool for your customers.
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